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LeafyAffair
Project Type
Social Media Marketing
Date
May 2022 - October 2022
LeafyAffair is a jewellery brand that focuses on making botanical jewellery. Botanical jewellery borrows leaves and flowers from nature and uses it in their jewellery. Their ideology is to help their customers carry a piece of nature with themselves everywhere.
At LeafyAffair, I focused on creating reels that helped the company focus on brand recall - the reels did not directly lead to conversion but helped customers recall the brand as and when required.
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