LeafyAffair

LeafyAffair is a jewellery brand that focuses on making botanical jewellery. Botanical jewellery borrows leaves and flowers from nature and uses it in their jewellery. Their ideology is to help their customers carry a piece of nature with themselves everywhere.
At LeafyAffair, I focused on creating reels that helped the company focus on brand recall - the reels did not directly lead to conversion but helped customers recall the brand as and when required.