
Under 25
Social Media Marketing
Nov 2022 - Mar 2023
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My first social media project helped me understand how social media marketing works. Leafy Affair is a brand that manufactures botanical jewelry i.e. they take leaves and flowers and use them as their main element in the jewelry.
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During my five-month love project at Leafy Affair, the following are the highlights -
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1. Pre launch Event
Invited a group of friends for giving them an insight into the new packaging that our company was launching. This worked like a suspense marketing strategy.
2. Doggo Day at work
We brought over a doggo and shot him jumping around the office. The content blew up - WHO DOESN'T LIKE DOGS?
3. Fashion focused content
Most of over content was focused on jewellery and fashion with a hit of love for nature.
4. Ideated, executed, and edited the reel with the most views - 37 K on a page with 40 K followers.







